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Top 15 Sports Betting Affiliate Programs of 2024

Top 15 Sports Betting Affiliate Programs of 2024

The world of sports betting continues to expand, and affiliate programs have become a crucial component of this booming industry. As betting companies seek to broaden their reach, affiliates have the unique opportunity to earn generous commissions by partnering with some of the biggest names in sports betting. Here’s a look at the top 15 sports betting affiliate programs in 2024, which offer enticing revenue share models, reliable tracking, and competitive benefits for affiliates.

1. Bet365 Affiliate Program

As one of the largest and most reputable names in online betting, Bet365 offers affiliates the chance to earn significant revenue through their comprehensive program. Affiliates can promote a range of services, from sports betting to casino and poker, with competitive commission rates and dedicated account managers for support.

  • Commission: Up to 30% revenue share
  • Key Feature: Trusted brand with a wide range of betting markets

2. William Hill Affiliates

With decades of experience, William Hill is another reputable name in the industry. Their affiliate program offers tiered commissions and a broad range of promotional tools to help affiliates succeed.

  • Commission: Up to 35% revenue share
  • Key Feature: Strong brand presence and extensive marketing tools

3. Unibet Affiliates

Unibet offers a multi-product affiliate program, enabling affiliates to promote sports, casino, poker, and bingo from one account. With reliable tracking, detailed reporting, and strong support, Unibet is a popular choice among affiliates.

  • Commission: Up to 35% revenue share
  • Key Feature: Multi-product offerings and trusted name in Europe

4. FanDuel Affiliate Program

As a leader in the U.S. sports betting and fantasy sports markets, FanDuel’s affiliate program appeals to affiliates focusing on American bettors. The program offers competitive CPA and hybrid deals, making it an excellent choice for affiliates targeting a U.S. audience.

  • Commission: Custom CPA or hybrid deals
  • Key Feature: High CPA rates for the U.S. market

5. DraftKings Affiliate Program

DraftKings, another major U.S. sports betting platform, offers affiliates lucrative commissions through CPA and hybrid models. Affiliates can leverage the DraftKings brand, which is widely recognized and trusted in the sports betting space.

  • Commission: Custom CPA and hybrid deals
  • Key Feature: High brand recognition in the U.S. market

6. Betway Partners

Betway’s affiliate program provides affiliates with a high revenue share and reliable payment terms. Known for its user-friendly interface, Betway is popular in Europe and other regions, and affiliates benefit from a comprehensive range of promotional materials.

  • Commission: Up to 35% revenue share
  • Key Feature: Strong European presence and excellent marketing support

7. Betfred Affiliates

Betfred, based in the UK, has a longstanding reputation in the sports betting world. Their affiliate program includes a revenue share structure and extensive reporting features to help affiliates optimize their campaigns.

  • Commission: Up to 30% revenue share
  • Key Feature: Known brand with robust tracking and reporting

8. 888Sport Affiliate Program

The 888Sport Affiliate Program gives affiliates access to one of the most established online betting platforms. With a multi-product offering that includes sports, casino, and poker, affiliates have a wide audience to target.

  • Commission: Up to 40% revenue share
  • Key Feature: Multi-product promotion and long-standing brand trust

9. LeoVegas Affiliates

LeoVegas has gained recognition for its strong mobile betting experience, and its affiliate program provides competitive commission rates along with flexible payment options and a responsive support team.

  • Commission: Up to 35% revenue share
  • Key Feature: Mobile-first focus and excellent customer service

10. Betsson Group Affiliates

Betsson Group offers one of the most comprehensive affiliate programs, covering brands like Betsson, Betsafe, and NordicBet. Affiliates can benefit from a diverse product selection, including sports betting, casino, and poker.

  • Commission: Up to 40% revenue share
  • Key Feature: Multiple brands and product diversification

11. Pinnacle Affiliates

Pinnacle is known for offering some of the best odds and lowest margins, appealing to serious sports bettors. Their affiliate program is highly regarded, with excellent tracking and reporting tools, as well as flexible commission structures.

  • Commission: Up to 30% revenue share
  • Key Feature: Strong focus on high-value players with excellent odds

12. PointsBet Affiliate Program

PointsBet has become popular in the U.S. thanks to its unique PointsBetting option, which appeals to a niche market. Their affiliate program offers a hybrid model and strong marketing support, especially for affiliates targeting U.S. bettors.

  • Commission: Custom CPA and revenue share
  • Key Feature: Unique PointsBetting feature and strong U.S. presence

13. Ladbrokes Affiliates

Ladbrokes, a household name in the UK, offers a tiered revenue share model and a wealth of marketing resources for affiliates. With broad brand recognition, Ladbrokes is an appealing option for affiliates focused on the UK and European markets.

  • Commission: Up to 30% revenue share
  • Key Feature: Established brand with extensive betting options

14. BetVictor Affiliates

BetVictor is a well-known brand in Europe, particularly in the UK, and offers affiliates a straightforward commission structure with solid revenue share options. Affiliates also benefit from the brand’s reputation and user-friendly platform.

  • Commission: Up to 35% revenue share
  • Key Feature: Simple commission structure and trusted brand

15. Bwin Affiliates

Bwin, part of the Entain group, has a strong presence across Europe and offers affiliates a solid revenue share model. The program provides a range of promotional tools, including banners, links, and tracking capabilities.

  • Commission: Up to 35% revenue share
  • Key Feature: Extensive marketing tools and European reach

Choosing the Right Program

When selecting an affiliate program, consider factors like commission rates, target audience, and brand reputation. Each of these programs offers unique advantages, so aligning with one that fits your niche and audience can help you maximize your earnings in 2024.