Casino streaming is booming, and two platforms are leading the charge: Twitch and Kick. But which one helps you earn more from your audience and build a lasting career?

In this in-depth comparison, we’ll cover:

• • Platform rules and gambling policies

• • Payout structures and monetization potential

• • Audience reach and discoverability

• • Real-world sponsor earnings and case studies

• • Long-term growth strategies

We’ll also show how working with a sponsor expert like iGamingOne can skyrocket your revenue on either platform, especially on Kick.

Let’s dive into the data that matters.

1. Twitch vs Kick: The Basics

Feature	Twitch	Kick
Founded	2011	2022
Audience	Large and diverse	Smaller but growing fast
Focus	Gaming & general streaming	Creator-first, crypto & gambling
Gambling Policy	Very restrictive	Open and welcoming

✅ Quick Verdict: Kick is designed with casino streamers in mind. Twitch isn’t.

2. Gambling Rules: Who Lets You Stream Casinos?

Twitch’s Policy (Post-2022 Crackdown):

• • Bans crypto casinos like Stake and Rollbit

• • Allows only licensed providers in the U.S. and other regulated markets

• • Strict on affiliate links or referral codes

Kick’s Policy:

• • Open-door policy for both fiat and crypto casinos

• • No restrictions on affiliate links or promotions

• • Casino streams are a core part of the platform

✅ Winner: Kick

Twitch’s stance has pushed many casino creators away. On Kick, casino content isn’t just allowed—it’s celebrated.

3. Monetization: Sub Splits, Ads, Donations & Affiliates

Twitch:

• • Subscriptions: 50/50 split (some partners get 70%)

• • Ads: Low CPMs, often under $2 per 1,000 views

• • Donations: 100% to streamer via third-party services

• • Affiliate Links: Highly restricted or banned if related to gambling

Kick:

• • Subscriptions: 95/5 split (streamers keep €4.75 of every €5 sub)

• • Donations: 100% to streamers, directly supported

• • Affiliate Links: Allowed, promoted, and even integrated into stream panels

✅ Winner: Kick

You get more from every sub, donation, and deal. That adds up fast.

4. Casino Affiliate Sponsorships: Real Income Examples

Twitch Streamers (200 avg viewers):

• • Must hide or limit affiliate links

• • Deals capped by Twitch’s rules

• • Estimated sponsor earnings: €1.5k–€2k/month (if compliant)

Kick Streamers (200 avg viewers):

• • Full freedom to promote crypto/fiat casinos

• • Deals include fixed fees, rev share, hybrid, or CPA

• • Estimated sponsor earnings: €3k–€5k/month (sometimes more with aggressive monetization)

✅ Winner: Kick

Kick’s open policy means you can plug in high-paying deals immediately and scale without fear of bans.

5. Growth Potential: Discoverability & Audience Fit

Twitch:

• • Larger platform = more total viewers

• • But casino content is buried and shadowbanned in some regions

• • Harder for new gambling streamers to get exposure

Kick:

• • Smaller platform, but casino category is front and center

• • Easier for new streamers to trend or get featured

• • Audience expects and enjoys gambling content

✅ Winner: Kick

Casino streamers grow faster and get noticed quicker on Kick.

6. Creator Support & Community

Twitch:

• • Mature tools and moderation features

• • Established user base but lukewarm on gambling

Kick:

• • Rapidly growing casino streamer network

• • More interaction and feedback from platform leadership

• • Creators like Trainwreck are part of the community

✅ Winner: Kick (for casino content)

While Twitch has history, Kick is building a community for you, not against you.

7. Long-Term Strategy: Where Should You Build Your Brand?

Twitch Advantages:

• • More brand-safe for non-gambling sponsorships

• • Twitch Prime offers passive income from Amazon subscribers

• • Strong VOD and clipping tools

Kick Advantages:

• • Casino streamers can monetize from day one

• • Community is less saturated

• • Potential to dominate niche categories and earn hybrid deals early

✅ Verdict: For gambling content, Kick offers more monetization with less friction. If you diversify into other content later, Twitch might complement your brand—but Kick is where you grow.

8. Pro-Level Monetization with iGamingOne

Whether you’re on Twitch or Kick, the real money often comes from affiliate sponsorships for casino streamers – and that’s where iGamingOne comes in:

We Help You With:

• • Connect you with top crypto and fiat casino brands

• • Set up customized affiliate deals: Fixed Fees, CPA or Hybrid

• • Provide streaming assets (chatbots, panels, overlays)

• • Optimize your links to convert traffic into deposits

• • Handle reporting, payments, and negotiations

Why It Matters:

• • Many streamers leave money on the table without an expert partner

• • Affiliates can 2x–5x your monthly income when set up properly

Example Earnings Boost (via iGamingOne):

• • Without affiliate deals: €1k/month

• • With affiliate deals: €3k–€8k/month (even at 80–150 average viewers)

✅ Pro Tip: Let iGamingOne manage your monetization so you can focus on entertaining.

9. Final Breakdown: Twitch vs Kick for Casino Streamers

Feature	Twitch	Kick
Gambling Policy	Strict, limited	Open, crypto-friendly
Sub Revenue Split	50–70%	95%
Affiliate Flexibility	Heavily restricted	Full freedom
Discoverability	Casino buried or blocked	Casino front and center
Sponsor Earnings	€1.5k–€2k/month (50 avg)	€3k–€5k+/month (50 avg)
Best for Casino?	❌	✅

Conclusion: Kick is the Home for Casino Streamers

If you’re serious about building income and an audience in the gambling niche, Kick is the no-brainer choice:

• • Better revenue splits

• • Full freedom for casino content

• • Faster sponsorship growth

• • Supportive platform culture

And with iGamingOne behind you, you’ll skip the guesswork and plug into a network of deals, tools, and payouts that turn views into profit.

🎯 Next Step: Reach out to iGamingOne and get started today. You bring the content – we bring the earnings.